Foundation Portfolio Evaluation: Question 3

What kind of media institution might distribute your media product and why?

Most major films have more than one media institution who help produce, market and distribute their film, because each company does something different - which is why we chose to use two. We have decided to use Lionsgate and Vertigo Films as our distribution  companies.

Lionsgate Films is a Canadian-American production and distribution company founded in the 1960's. They focus on small, independent films - which is what Apparition is - and distributes them worldwide turning them into a commercial success. It's a well known company with many other smaller distributor companies working for them such as Alliance Films and Momentum Pictures.

Vertigo Films is a British film and production company founded in London in 2002. They also focus on small, unknown British films which have a mediocre to minimal funding budget; this fits with our film, Apparition. They have their own personal goal to produce and distribute four films a year with the help of Entertainment One - an international entertainment corporation. 


Our film will be a low budget film; which fits the criteria of Vertigo Films, it helps enforce the film being British and will therefore appeal to a British market. Lionsgate is Canadian and American and will help promote and distribute our film to a mass audience in commercial countries, such as America.  

We kept the font of our film opening the same, as this way this particular font can become synonymous with our film. 

All the titles shown were center this way, the audience would be forced to pay attention to the action happening behind it.

White was the colour we chose for the fonts as it stood out the clearest against the colours of the background and we also felt it looked more professional this way. 

We watched a variety of film openings to determine the order of the fonts and how they're worded, for example 'An Amelia Vidler Film' is often how directors take credit for their work. We named the actors and voice over actors as they appeared in the film opening - if doing this again and creating an entire film; we would add the names of all the actors that were going to appear rather than just the one you see in the first two minutes. 

This title sequence is from the thriller film, 'Shutter Island' whose title sequence is similar to ours. The title showing the title of the movie is written in red font, which could represent danger, blood and panic. The simplistic font highlights and draws attention to the name.

The font appears in the same font, however in white this time which shows that the title of the film is more important. 

The titles are also displayed over short, jump cuts of the main location of the film - a psychiatric facility. This helps sets the film without the use of a traditionally used establishing shot at the beginning of a scene.